Why diapers are in trouble: Americans are having fewer babies

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Diaper sales hit by falling US birthrate

Diaper sales hit by falling US birthrate

America’s birth rate is at its lowest level in three decades. That’s a problem for Pampers and Huggies.

Birth rates began dropping in 2008 as the economy sank into a recession. Better access to contraceptives and younger Americans having children later in their lives have extended the decline, the National Center for Health Statistics found.

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